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Types of Plastic Cards Programs You Need for Your Business Customers are the lifeblood of any business. That is an obvious statement, but less obvious or at least often ignored is the fact that to get customers, you have to reach out to them in every way possible. One very effective way is to develop and use a plastic card program that provides benefits to purchasers such as discounts, premiums and other incentives. If you're interested in a card program but aren't sure how to use a card program, here are a few of the many ways you can use cards to build a customer base and loyalty for your products or brand. Consistency Is Critical One Note: Whatever type of card program you undertake, it's absolutely critical that you be consistent in customer service, troubleshooting, and with your rewards program. That means you must have look at several plastic card printing companies and factor consistency into any purchase decisions. The vendor you choose should be used to providing plastic card printing services under a quick turnaround. Membership Has Its Privilege That catchphrase helped American Express build brand loyalty, but the sentiment holds true with any membership card program. You must provide customers who join your card program a tangible value that sets them apart. Part of that is providing stellar customer service that strives to make each engagement with the customer a unique and pleasurable experience. Rewarding Loyalty One way of ensuring that is to only use plastic card printing services that can guarantee a quick turnaround for lost cards. Another is to grant cardholders special promotions, such as a free give away or gift. A third is to offer members discounts on purchases. Once your program is up and running, you can consider implementing a tiered benefits program, such as bronze, silver, and gold membership levels. Gift Cards No matter who you are, a thoughtful gift card is almost always appreciated. They also make amazing holiday gifts. Offer your members packets of gift cards to give away to their friends and family at a reduced production cost and you pick up far more advertising than if you engaged just about any other medium. Another suggestion is to make the gift cards rechargeable so that the recipient can use them over and over after the initial gift amount has been used. These are just a few ideas on how to build customer loyalty through plastic cards. By working with plastic card printing companies to design the cards and get them printed fast, with a little ingenuity, you can ensure your card program is as popular as any of your products. |
